Sponsor 
by Mia Marci
My Mother, Grace Marci, always went the distance in pursuit of creativity, not just in advertising, but even in the comfort of her own home. Family dinners were often peppered with ideas and pitches for work, especially when Mom chased after a deadline. It was most fitting that her closest colleagues in advertising, Mariles Gustilo (LOWE), Eleanor San Jose Modesto (Rogue Digital), and Victoria Ortega (BrandLab Inc.) chose to screen the award-winning documentary, Art & Copy for her benefit. Art & Copy unveils the stories behind the storyboard to some of the best-known advertisements from the Apple’s “Think different” to Got Milk?, I Love NY, Budweiser, and many more.
From the suits to the creatives, hundreds of people from advertising companies such as Lowe, Campigns and Grey, Saachi, and JWT, turned out for both screenings on the night of September 21, 2010 at Greenbelt 1, Cinema 2. There were also students from De La Salle University’s Communication Arts and Advertising, and faculty members of Ateneo Center for Continuing Education, where Mom used to teach. They made the benefit a humungous success, raising around P500,000 to cover for Mom’s hospital bills.
It would have amazed Mom to see someone take on advertising the way Art & Copy did. In the era of Mad Men, it’s the method to the madness that’s a sight to behold.
Grace Marci was Strategic Planner at BrandLab before she passed away after a four-month bout with leukemia and cancer. She was formerly creative director at Lowe Jakarta and Lowe Manila. Mia, the elder of her two daughters, is a freelance writer, workshop instructor and events manager.
